DBC Model Test – DBC America

ABOUT DBC

We are based out of Michigan
We have been in business since 2000
We are one of the country’s largest Promotional Marketing Agencies
We specialize in brand representation in the beverage industry
We provide a very unique scheduling platform which allows you to work when and where you want, with the ability to schedule yourself on upcoming events 24 hours a day!
We give you the ability to make as little or as much money as you would like
We are growing bigger and bigger every day!

DBC TERMS

Brand Ambassador – That’s you! A person that attends events on behalf of DBC to promote brands of liquor
Event – the promotion of a brand of liquor (product) at a bar/restaurant/store in which our brand ambassadors interact with customers, offer samples, and hand out swag
Off Premise Event– Event that is held at grocery store or liquor store
On Premise Event – Event that is held at a bar or restaurant
MRF (Model Request Form)- Document that comes in your kit that has event details on it including date, time, brand you are sampling, what to wear, and important event details
PVF (Promo Verification Form)-Document that comes in your kit that gets signed and completed by the manager of the venue you are working at after event is complete
Recap – a form and pictures describing an event, completed by the brand ambassador at the end of each event
Status – you agree and understand that you are NOT an employee of DBC, your status IS an independent sub-contractor

NECESSITIES

Wi-Fi – DBC requires that you have access to the internet in order to receive information via email and complete recaps on the DBC website
Good working camera – you are required to take interactive pictures to upload with the event recap
Reliable transportation – you are responsible for providing your own transportation to and from your scheduled events.
Cell phone – DBC will call/text you throughout the week. You must you have reliable communication
Working and reliable GPS – you will be given the name and address of your upcoming events. It is your responsibility to be at the correct location at the correct time
Always keep your online profile address updated! Packages and paychecks are sent to the address we have on file for you

THE KIT

A brand ambassador will receive a package for every event with the necessary supplies to execute that event. If you are scheduled to work with more than one brand ambassador please reach out to your team members to confirm kit has been received by one of you.
The kit should arrive a few days prior to the event – be on the look out for the kit!
The kit should be opened, and you and your team should familiarize yourselves with the contents of the kit. If there are any questions about the kit, or you have not received the kit three days before your event, you should contact you area manager, do not wait until the day of to contact DBC about missing kit
All kits are shipped via UPS.
To track your kits create a ups account. Visit the link https://www.ups.com/us/en/Home.page

KIT CONTENTS:

Promo verification form (PVF)
Model request form (MRF)
Spend check (to purchase the product with)
Age verification sign
Sampling cups
Swag (depending on brand or program)

PROMO VERIFICATION FORM (PVF)

The promo verification form should be given to the manager when you arrive to your event, ensure they complete the form at the end of the event and return the form back to you.
You should only fill in your name at the top of the form – the manager should complete the remainder of the form.
The times listed on the form should reflect your exact arrival and departure times – not the event times!
We suggest you snap a photo of PVF when completed as you will need to upload and submit a photo with your recap

MODEL REQUEST FORM (MRF)

The model request form contains the details of the event such as the date, time, venue location, specific brand name of the sampling product and notes.

*The MRF contains everything you need to know for your event*

Venue – the name, location, and address of the event
Program – the type of event (on or off premise)
Brand – the specific requested bottle being sampled. The number of bottles to be sampled will need to be purchased at the event
Time – the time you must be at the event, and for how long – you must remain at the event for the number of hours required
Models needed – the number of models working your event (i.e. your team). The names of team members and their contact information is located at the bottom of the form
Notes – special instructions about your event – the notes will mention to purchase a bag of ice and specific mixers, as well as how to serve or prepare the samples

SUPPLIES NEEDED FOR OFF PREMISE EVENTS

Supplies
- Folding table – 48” L x 24” W (You are responsible for supplying your own table. They can be purchased at local stores such as Walmart or Meijer for under $30)
- Black table cloth (must be cloth material)
- Ice bucket large enough to hold 3 liquor bottles
- At least one trash bucket/bag
- Drink pourers
*Replacement supplies will be deducted from your paycheck if needed*

PROPER ATTIRE FOR AN EVENT

All attire should be in good condition, should not contain any logos or wording unless it is DBC approved, and should not be considered inappropriate as you are representing our company
Black pants
Black shirt or blouse
Appropriate length black dress or skirt
Black heels, boots, or flats
Hair should be down
You should be in full makeup

NOTE:

If scheduled with another person please be sure to coordinate your attire before your event.

PREPARING FOR YOUR EVENT

Review your schedule on the DBC website
Read your MRF beforehand
Know who your team members are and find their contact information located on the MRF
Contact your team members to verify the kit has been received, coordinate attire, and decide where you will meet prior to the event

Do your brand research.. you should be knowledgable about the product being sampled
Assure you know your event location and you give yourself enough time to travel to location to arrive on time!
You are a salesperson! Push the brand to increase sales – the more we sell the more important we are to our customers!

STATE MINIMUM PRICING

State minimum is the state set price for the lowest amount the products can be sold for.
- Individual retailers can choose to sell products for more but no less
- The budget for samplings is based off of state minimum pricing, therefore retailers are required to sell products for sampling purposes at state minimum pricing, regardless of their list prices.
- We encourage you to ask retailers if they are selling at state minimum.
- Before your event, you can visit the Michigan or Ohio link to verify the state minimum pricing for the products of your sampling.
*This price list gets updated and changed quarterly

Click on your state link for more information.

MICHIGAN or

OHIO

OFF PREMISE EVENTS

(GAS STATIONS, GROCERY & LIQUOR STORES)

OFF-PREMISE – WHEN YOU ARRIVE

Arrive 10-15 minutes early with your table, kit & supplies
Walk in to the venue and ask for a manager
Introduce yourself and explain why you are there
Give the manager your promo verification form and check to purchase the necessary product, including mixers (if stated in the MRF notes) and a bag of ice
Ask for a receipt after the purchase is made and take a photo of the receipt using your phone (to use in your recap)
Ask the manager where you should set up & for additional bottles to set out and display on your table.
Set up your table and product accordingly (do not throw away bottle caps)

OFF PREMISE – DURING THE EVENT

Interact with every customer, educating them about the product your are sampling
Only provide samples within the state’s legal limit.
- Michigan – 1/3 ounce
- Ohio – 1/4 ounce ($.50 charge)
- Pennsylvania – 1/4 ounce
- ** ask your area manager for your state’s sampling limit if unsure
Customers are allowed up to 3 samples per event
Do not pre-pour or pre-make samples
Take a minimum of 5 photos-One of you and your table display, 4 additional photos of customers sampling with brand presence
CHECK CUSTOMERS ID TO VERIFY LEGAL DRINKING AGE BEFORE GIVING THEM A SAMPLE

OFF PREMISE – AT THE END OF THE EVENT

Pack up your table no earlier and no later than stated on your MRF
Return the extra bottles borrowed for display to the manager
Ensure the PVF is signed by the manager and returned to you
You must take remaining product home with you to keep, or pour it out before leaving the venue – do not leave open, purchased product at the venue!
Within 48 hours, submit your event recap on the DBC Web App – it should contain your 5 photos- one of you with table display, 4 customer interaction photos, signed PVF, and receipt
- Only one team member needs to submit the event recap – submitting the event recap allows DBC to pay your team for the event

ON PREMISE EVENTS

(BARS, CLUBS & RESTAURANTS)

ON PREMISE – WHEN YOU ARRIVE

No table display is needed!
Arrive 10-15 minutes early with your kit
Walk in to the venue and ask for a manager
Introduce yourself and explain why you are there
Give the manager your promo verification form and check to purchase the necessary product
Ask for a receipt after the purchase is made and take a photo of the receipt using your phone (to use in your recap)
Give the bartender/manager your sample cups from your kit to set up bar trays (DBC will supply you with one bar try initially upon hire – replacement trays are $5.00)

ON PREMISE – DURING THE EVENT

Walk around the venue with the complimentary samples
Interact with customers – ask questions like, “how did it taste?”, and “which one do you prefer?”
Hand out complimentary swag with product sampling – do not hand out all swag in the first 20 minutes (make it last as long as possible)!
Take a minimum of 5 photos , 1 of you with your Bar tray of samples (make sure each promo model is present in at least 1 photo), 4 additional photos of customers sampling with brand presence.
Be sure to include brand presence in every photos. Feel free to get creative!
CHECK CUSTOMERS ID TO VERIFY LEGAL DRINKING AGE BEFORE GIVING THEM A SAMPLE

ON PREMISE – AT THE END OF THE EVENT

Ensure the PVF is signed by the manager and returned to you
Within 48 hours, submit your event recap on the DBC Web app – it should contain your 5 photos- photo of you with bar tray, 4 customer interaction, signed PVF and receipt
- Only one team member needs to submit the event recap – submitting the event recap allows DBC to pay your team for the event
Due to State Laws NO PRODUCT is to EVER be taken from the venue

CERTIFICATIONS REQUIRED

MICHIGAN LICENSES

TAM (Techniques of Alcohol Management)
- It is a seller/server training. TAM gives owners, managers, and staff the tools they need to be safe and responsible retailers of beverage alcohol. TAM® is an educational program developed by the licensed beverage industry in conjunction with liquor control, law enforcement, highway safety and substance abuse organizations.
- Website: http://tamusa.org
- Cost: $30 payable on website
- Class: Online

MLCC (Michigan Liquor Control Commission)
- The Michigan Salesperson License Accreditation Program is a legal requirement for all salespeople of beer and wine in the State of Michigan. It is managed by the Michigan Beer and Wine Wholesalers Association.
- Website: https://mbwwasaleslicense.org/
- Cost: $70.00
  - $25.00 online using promo code DBC2018 for discounted rate
  - $35.00 required by the state which we will process for you… you may pay DBC either by check/money order payable to – DBC AMERICA L.L.C., or we will deduct it from your paycheck for you.
Keep certifications on you at all times during work events!
If unsure what licensing you need, ask your area manager which state licensing is required for you
You are required to begin the process of obtaining your certifications immediately upon hire.

OHIO LICENSES

Any individual acting as an agent, solicitor, trade marketing professional or salesperson for any manufacturer, supplier, wholesale distributor, trade marketing company or broker of beer, wine, mixed beverages, or spirituous liquor which products are to be sold or produced in the state of Ohio, who is licensed or otherwise authorized to do business in Ohio shall be required to register with the division every two years upon the individual’s date of registration pursuant to Ohio Revised Code 4303.25 (https://codes.ohio.gov/ohio-revised-code/section-4303.25). This registration is also required for all individuals soliciting the Ohio Division of Liquor Control and Ohio permit holders. The registration fee is $50.00.

Solicitors are required to renew their registration with us every 2 years and the renewal registration fee is $50 every 2 years.

Your territory manager will attach the paperwork to an email which will need to be filled out and mailed to the address on the form along with:

$50 check
Fill in OSL Form (be sure to follow the instructions on pg 2)
Ohio Employment Letter (to be submitted along with the OSL Form and a $50 check)

Your Ohio Solicitors License will arrive by mail in 2-3 weeks from mailing date. Once it is received we can get you scheduled on off-premise sampling events.

PENNSYLVANIA LICENSES

As of 2016 the state Liquor Code now requires that anyone who serves or sells alcoholic beverages and/or checks IDs, including but not limited to bartenders, waiters, certificate distributor sales persons, bouncers, door persons, etc. – must complete RAMP Server/Seller training within six months of being hired by a licensee, unless the person successfully completed RAMP Server/Seller training prior to being hired.
Cost: $25. 30% off code is- rob30
Can be obtained at: ramptraining.com
Valid for 2 year from date of completion
Send your territory manager a copy of certificate you are shown upon completion. Email: [email protected]

RECAPS

Recaps are managed on the same website as your scheduling website, simply click on recap tab, and submit you recap accordingly
Review the corresponding recap type (e.g. Off-Premise/ On-Premise) before your event to know what questions and feedback will be asked of you
All recaps must be completed within 48 hrs

During your event, be on the lookout for these items which will be asked on your recap:

Total interactions?
Total consumers sampled?
% males, % females?
Age group?
Ethnicity?
Featured drinks?
Price per drink? Per bottle?
How many bottles does the store have?
Customer feedback?
REMINDER: All recaps must be completed within 48 hrs

PAYCHECKS

You will be paid twice a month. Events worked the 1st-15th are paid on the 22nd of that month. Events worked the 16th-end of the month are paid on the 7th of the following month. I.e. January 1-15th -Paid January 22nd. January 16-30th -Paid February 7th
All paychecks are mailed through USPS. Once mailed, the delivery time is out of our control. We cannot reissue paychecks until 28 days after the payable date.
We do not offer direct deposit
Your paycheck will be mailed to the address in your profile
- Always keep your profile address up to date
Starting Pay is $21 an hour-you are an independent contractor, so no taxes are taken out.
Raises are based partially off of performance. Other factors reviewed are the amount you work, your dedication and your experience. No raises will be considered until both certifications are complete.
Due to your status as an independent contractor, it is your responsibility to keep all pay stubs on file until tax time.
Your paystubs are your only “earning records.” Your 1099 is sent out by January 30^th.every year. YOU ARE NOT AN EMPLOYEE OF DBC.
DBC cannot provide any additional reports to correspond with your 1099.

INDEPENDENT CONTRACTOR

Below are expenses you can write off against your wages made with DBC. KEEP ALL RECEIPTS to submit to your tax preparer.

Gas
Oil change
Car repairs
Insurance
Tax depreciation (lease payments)
Internet
Off premise supplies (ice bucket, decorations, table, etc.)
Office supplies required (computer, binder, backpack, etc.)

Health insurance premium
50% meals
Hair Care
Makeup
Clothing & Shoes
Nail care
Cell phone

CANCELLATIONS

Once scheduled, you cannot remove yourself from an event
Once you are scheduled for an event, you are committed to working the event
If you are unable to work an event due to an emergency, please call the event assistance as soon as possible – do not text or email!
If we find a replacement to cover you at the event, it is your responsibility to get the kit to that person
If running late for an event, call event assistance for awareness and provide your arrival time for the event

CONTACT LIST

The following are phone numbers you should have with you at all times

DBC office
Your area manager (available weekdays 8:30am – 4:00pm)
Event assistance
- Event assistance is used after 4pm during the week or anytime on the weekend for event related issues
- Event assistance is used to get help regarding events that are happening THAT DAY OR WEEKEND
- Event assistance should not be used if it is a question regarding recaps, paychecks, certifications, or the scheduling of future events as those are issues that your area manager can address on the next business day
- You should contact event assistance if venue does not have product you are sampling, if your spend check does not cover total purchase price, the venue is closed or refusing event, you are running late, FOR ANY EVENT RELATED ISSUES FOR EVENTS THAT ARE HAPPENING THAT DAY/WEEKEND

**Acceptable communication methods (except for cancellations): texting, calling or emailing**

Once On-Boarded & Module Completed

Once on-boarded and have completed the “training module”, you will be required to watch the training videos sent to you. After training videos are reviewed your profile will be made active to start scheduling events.

EXAM

Please take your time to thoroughly read the information above and complete this 16 question test. You will be given a maximum of 3 opportunities to successfully complete the test. Once completed (Pass or Fail) someone from our office will be in contact with you.