Being A Brand Ambassador

Dedicated teams of Brand Ambassadors help sell our customers brands throughout the Great Lakes Region and play an important role as ambassadors for those brands, promoting the moderate consumption of our products responsibly.

Wherever we operate we stand by our values: the passion for quality, enjoyment of life, respect for our customers, their brands and reputation. We strive to treat all our team members with dignity and to ensure that they are safe in their working environment – Safety is our No.1 priority.

We believe promoting our customers brands should be an attractive professional step for both men and women. We want to give more Brand Ambassadors the opportunity to develop their careers and progress into other roles within our company and the industry.

What is a Brand Ambassador & what do they do?

• Brand Ambassadors play an important role promoting all of our customers products to their customers and consumers at point of sale and at events throughout the Great Lakes Region.
• Their role is to promote specific brands by educating the consumer through providing samples at restaurants, shops or at special events. You MUST know the brand to promote the brand. To foster professional knowledge, skills and attitude, DBC will provide information on each brand
• In different countries, Brand Promoters are known by different titles including, but not limited to, Beer Promoters, Brand Ambassadors, Bar Teams, Promotions Girls (PG’s), etc.